There is an expectation that the client (the company selling its products) and the communication company (the one offering media relation services) share: they must both concentrate on the fundamentals. The way for them both to do this is to focus on the issues that really matter whilst ensuring they deliver added-value.
Only after this has been accomplished can they look at the range of factors that facilitate selling or raising awareness of the products.
Successful entrepreneurs and communication companies have two key attributes in common: effectiveness and efficiency.
We at Presscom have a strong background in economic journalism and we are acquainted with its language. It’s a way of thinking and expressing your thoughts. A process that helps people to get to the core of things. It is based on personal views, research, and focuses on real events.
One can only wonder: why is this a successful approach to journalism?
The answer lies in the place where economic journalism was first formed and developed: the Anglo-Saxon world with its thorough approach to it. This approach to economic journalism was then spread to the five continents and everyone, starting with China and other emerging countries, has adopted.
Then there’s the Network, a word that is part of our DNA. We create networks and develop relationships and in the process we bring together different experiences.
Networking is a way of thinking and experiencing and it is a resource that we always share with our clients.
Gandhi once said: “Alone you go faster, but only together will go a long way.”