Invest in one magazine, but five others are also talking about you.
Broadcast a start-up enterprise on National TV.
Create a story around an ethical product that news media are eager to publish and broadcast.
Effective communication is all this, the ability to create and generate interest in a company, product or person, ultimately helps boost sales.
We have seen it happening time and time again. Our customers have become hot media talking points. Mainly, this is due to the high quality products they make. There is, however, an underlying factor to every successful business story and this could be summed up as follows: PressCom’s ultimate aim is to deliver the best possible results for its clients and the way we do this is through our staff professionalism and tenacity ensuring that clients’ products, brand or image become the hot topic all the mediums want to talk about.
The spread between potential and fulfilled potential must be kept to a minimum. Presscom have never had a spread of -500 and using the financial arena to draw an analogy, we like to think we are like German bonds in Europe – when it comes to spread, the ones everybody else looks up to. It’s no coincidence that our competitors are watching us very closely and with trepidation.
Customers, however, love us and this is due to fact that through us their products awaken media interest turning into news.
Now, I should tell you all about our success stories and list all our case studies: never mind. Let the market speak, in either positive or not so positive terms, the important point is people talking about us. The only version we know is the positive one.
The singing of a bird is a bit like a tweet, sooner or later it becomes a social network.
Gianni Moreschi
Commercial Director
