The oldest European energy company and a leading operator in Italy has relied on PressCom to find a way in order to promptly update Edison’s board of directors and managers on relevant news published by the national newspapers. We, at PressCom have developed a daily bulletin that summarises all articles, interviews and editorial contents published in the six major Italian newspapers. In September 2007 the company also launched a corporate blog, entrusting us for content creation and to fully manage the web platform. This is a place for users to discuss various topics from the deployment of renewable energy and other environmental issues to ways of finding energy saving solutions.