Adriano Olivetti Institute – Istao – was founded in 1967 by Giorgio Fuà on the initiative of the Social Science Research Council of the United States and of the A.Olivetti Foundation. Istao is one of the oldest business management schools in Italy. Since July 2011, Istao has been sharing its own resources and experiences with its stakeholders via the Web 2.0 and PressCom has been asked to provide assistance to ensure the best possible user experience.